Thank you for your interest in advertising with Provincetown Bears.  Our organization is primarily focused on bringing bears and their admirers from around the world to Provincetown Massachusetts during the second week of July each summer.

In it's 12th year, Bear Week has become one of the busiest weeks of the year, bringing an estimated 8,000 visitors into the town throughout the week.  Last year's 2011 Bear Week had registered attendees from 11 countries and 37 states.  Bear Week was named the Best Bear Run for another year by readers of the Complete Bear and LOGO, MTV's GLBT network named Provincetown Bear Week as one of the top six GLBT events in the world.

 

Program Advertising

Roughly 2,500 Bear Week program books are distributed to Provincetown visitors during Bear Week.  A number of our attendees are making their first trip to Provincetown and are eagerly looking for information on where to eat, stay, shop and play.  Review last years program by clicking here.

Rates for advertising in our 2012 program are below.  Programs are in color.  Camera ready artwork and payment must be received prior to May 1st, 2012.

Business Card Ad is (1 3/4" Tall X 2 1/4" Wide) or (525 pixels tall by 675 pixels wide) and is $50.00
1/4 Page Ad is (3 1/2" Tall X 2 1/4" Wide) or (1,050 pixels tall by 675 pixels wide) and is $75.00
1/2 Page Ad is (3 1/2" Tall X 5" Wide) or (1,050 pixels tall by 1,500 pixels wide) and is $150.00
Full Page Ad is (7 3/4" Tall X 5" Wide) or (2,325 pixels tall by 1,500 pixels wide) and is $250.00
2 Page Ad is (7 3/4" Tall X 10 1/2" Wide) or (2,325 pixels tall by 3,150 pixels wide) and is $400.00

 

Included On-line Advertising

Our web site gets an average of 4,000 unique visitors each month.  Get your business exposed to these users by using an on-line ad.  Purchasers of a a print ad may design a free online ad.  Online ads will start running within 1 week of purchase through December 31st.  Guest houses, bed & breakfasts, resorts, and hotels ads are posted to the body of our Accommodations page.  All other businesses will run in a random ad rotator at the top of our Tourism Info page.

Online ads are 468 pixels by 60 pixels jpg images.  On-line ads are active hyperlinks and can be linked to take the user to your web site landing page of your choice.

 

Registration Packet Advertising

Attendees who register in advance for Bear Week receive a registration/gift bag upon check in.  You may provide a post card, magazine, promotion gift, or other item for inclusion into the registration/gift bag.  An insertion fee of $25 is charged and materials must be received by June 8th, 2012.  For more information on this option, please contact us.

 

Suggestions to Get the Most of Your Ad

• Print ads will be seen during Bear Week and you'll want to run a ad relative to that fact.  For example, if you are an inn keeper, the customer will already be in accommodations, so tailor your ad to return visits (SpookyBear, Out of Hibernation, next Bear Week).
• On-line ads will be seen in advance of Bear Week and you'll want to promote items that help someone plan their Provincetown Bear Week visit from travel to accommodations, to meals, to show tickets.
• Many of the attendees are making their first visit to Provincetown.  Your business name may not be self explanatory to an out of town visitor.  Let them know some facts about your business, i.e. what type of food or what type of product or service do you offer.
• Offer a promotion or discount on products or services to distinguish and attract visitors to your business

 

Advertisers Mailing List

If you would like to be notified of Provincetown Bears Advertising news, send a blank email to advertisers-subscribe@ptownbears.org and join our mailing list.