Thank you for your interest in advertising with Provincetown Bears.  Our organization is primarily focused on bringing bears and their admirers from around the world to Provincetown Massachusetts during the second week of July each summer.

In it's 12th year, Bear Week has become one of the busiest weeks of the year, bringing an estimated 8,000 visitors into the town throughout the week.  Last year's 2011 Bear Week had registered attendees from 11 countries and 37 states.  Bear Week was named the Best Bear Run for another year by readers of the Complete Bear and LOGO, MTV's GLBT network named Provincetown Bear Week as one of the top six GLBT events in the world.

Program Advertising

Our program book advertising campaign for Bear Week 2012 is now closed as book design and printing is already underway.

 

Registration Packet Advertising

Attendees who register in advance for Bear Week receive a registration/gift bag upon check in.  You may provide a post card, magazine, promotion gift, or other item for inclusion into the registration/gift bag.  An insertion fee of $25 is charged and materials must be received by June 8th, 2012.  For more information on this option, please contact us.

 

Suggestions to Get the Most of Your Ad

• Print ads will be seen during Bear Week and you'll want to run a ad relative to that fact.  For example, if you are an inn keeper, the customer will already be in accommodations, so tailor your ad to return visits (SpookyBear, Out of Hibernation, next Bear Week).
• On-line ads will be seen in advance of Bear Week and you'll want to promote items that help someone plan their Provincetown Bear Week visit from travel to accommodations, to meals, to show tickets.
• Many of the attendees are making their first visit to Provincetown.  Your business name may not be self explanatory to an out of town visitor.  Let them know some facts about your business, i.e. what type of food or what type of product or service do you offer.
• Offer a promotion or discount on products or services to distinguish and attract visitors to your business

 

Advertisers Mailing List

If you would like to be notified of Provincetown Bears Advertising news and deadline communication, send a blank email to advertisers-subscribe@ptownbears.org and join our mailing list.